News from Quantellia

For many important situations— especially in an increasingly complex world—the future is not at all like the past, and so techniques that rely on past data alone can, in many cases, be deeply misleading.

Fed by operational and analytic data stores, telecom dashboards are moving into a new phase where they provide greater competitive differentiation to service providers as telcos seek to navigate more effectively through complexity.

Telecommunications service providers are challenged by deep supply chains, global competition, technology changes, increasingly demanding customers and a content explosion. They must make smart investments in the right products, at the right price, in the right bundle, launched to the right market, with the right customer touchpoints and with an optimized, leak-free workflow.

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Quantellia's Lorien Pratt and Mark Zangari were chosen for a Q&A with Telecom Asia group editor Joseph Waring.  In Understanding telecom complexity through visual analysis, Waring asked some tough questions about why a visual understanding of network effects is needed to make decisions that maximize revenues.  Key takeaways:

• Telcos are using the same tools for complex decision making that they used twenty years ago, yet the environment in which those decisions are made is considerably more complex.

• This systems analysis has to go beyond data visualization - to allow telcos to "see" the complex interactions between handset platforms, network platforms, developers, and subscribers.

• A visual analysis exposes a number of traps for the unwary.  One in particular: carriers and handset manufacturers must support their developers' business models, or else the growth potential in these systems never gets off the ground.

• One of the best way to support developers - and to dominate the platform "arms race" - is to study what functions that developers are reinventing time and again - and to offer these on the platform.

• These and other insights cannot be learned through simple tools like spreadsheets.  A visual, preferably dynamic, approach is essential in these complex systems.

Quantellia sponsors Microsoft's LA Digigirlz camp. Reflecting our commitment to clear visualization and to Science, Technology, Engineering, and Mathematics (STEM) education, we supply Quantellia sunglasses to the team. You go, Girlz!

Coverage: Contagious Curiosity Orange County Register Girls in Tech

Quantellia's Leading the way to complex business models published in Telecom Asia magazine.

Quantellia's The New Science of Decision Engineering article published in Telecom Asia magazine.

Lorien Pratt presents results of the State of the Telecom Industry, 2008 study at the 8th Annual Asia-Pacific OSS/BSS and Revenue Assurance conference in Singapore.

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