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Quantellia today announced the appointment of Jim Warner as its new Vice President of Marketing
and Business Development, effective immediately. Warner will be responsible for managing Quantellia's
global business development team, helping with the next phase of the company's expansion, offering
consulting and training services, along with creating a comprehensive marketing campaign for its World
ModelerTM software, worldwide.|
Quantellia CEO Mark Zangari shows how, in the face of globalization, downsizing, a data deluge, and other factors, today's leaders are facing a new level of managing complexity within public and private organizations. He describes a number of new management approaches and tools that are being used today, whch leverage visual, systems thinking about complex interdependent organizations. As part of the presentation, Zangari discusses a number of micconceptions about the role of data in effective governance and decision-making, along with several best practices for conquering complex environments. |
Conquering Complexity
View more webinars from Quantellia.
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This white paper describes the CEM Control Center Catalyst, launched by TM Forum's Decision Analytics team for the first time at Management World Nice 2010. This catalyst demonstrates a new approach to product management, where operational monitoring, data management and processing, and decision engineering and design approaches are used to provide a comprehensive "navigational" infrastructure to a product manager. We show how, by using this approach, the product manager can simultaneously balance cost, revenue, and investments that benefit customer experience KPIs to maximize outcomes of interest. We also show how operational monitoring can be used to manage repairs to the rollout process, as well as reconsidering decisions based in changes in key assumptions. |
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Bringing a systematic approach to product management, supporting decisions about revenues, price, cost, and customer experience to maximize short-, medium-, and long-term margins and brand. 
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Championed by Vodafone and a large North American service provicer, this demonstration showcases WorldModeler as an interactive decision making tool for product management. We show how product managers can better understand how various investements impact KPIs reflecting customer experience, how those KPIs impact the service provider's brand, and how its brand in turn impacts customer behavior like upsell, cross-sell, and retention. By balancing cost, price, and investment decisions, a product manager can better make-and then change as needed-a product at launch and during deployment to adapt to changing market and competitor circumstances. We also show how a one-size-fits-all approach to product marketing for mobile broadband can be improved by different bundles offered to different market segments, so as to maximize the fit of the bundle to the segment, thereby maximizing demand and margins. Here, the segment's required and expected experience with the service (SLAs and QoS) are used to make different decisions for different segments. This catalyst integrates solutions from Subex, Netezza, Nokia Siemens Networks, n*Pulse, and ourselves. Press Coverage: | |||
Quantellia is delighted to announce two new executive appointments. After serving as an external advisor to Quantellia since its founding, today Mark Zangari becomes Quantellia's Chief Executive Officer. In addition, Dr. Lorien Pratt has been formally appointed as Chief Technology Officer.
Mr. Zangari has an extensive and multidisciplinary background in both advanced research
and commercial software product development. Formerly awarded a prestigious British
Council bursary to collaborate with leading scholars at Cambridge University, including
Steven Hawking, Roger Penrose, and Michael Redhead, Mr. Zangari's commercial software
background is no less impressive.
During the early 1990s, Mr. Zangari developed research software for improving intuitive understanding of statistical data. In 2000, he went on to spearhead the launch of leading network modeling vendor SPATIALinfo Inc.'s US operations, where he held the title of CTO
Says Mr. Zangari, "Joining Quantellia fulfills a lifelong passion, and is the natural next step in my career. I am honored to join and very excited to help take the company to the next level, and beyond."
Mr. Zangari takes up his position at Quantellia as the company is in the midst of developing several proofs-of-concept in telecom and other industries worldwide.
Dr. Pratt, who has been with Quantellia since 2008, will now become Chief Technical
Officer, responsible for the research and engineering direction for the company. A
former global analyst director for Stratecast (a divison of Frost & Sullivan) and a
college professor and analytics researcher, Dr. Pratt also brings a multidisciplinary career
to Quantellia. Read more about her at
our "About us" page.
Bringing rigor to the revenue assurance investment process, using coverage, value, and risk to evaluate the potential benefit of different checkpoints.
Championed by Swisscom, Portugal Telecom, China Unicom, and China Telecom, this on-the-show-floor working demo showcases WorldModeler(tm) as an interactive decision making tool for revenue assurance investment. We model how the extent and frequency of existing coverage at each RA checkpoint can be used, along with the potential revenue and cost investment of that process, to make more systematic RA decisions.
This catalyst integrates solutions from Huawei, Ericsson, cVidya, and ourselves.
Visit us at Management world at the Acropolis, Nice, France, May 18-20
Read about the Catalyst demonstration in Billing World magazine
In Value and Price in the Transition to Cloud-Based OSS/BSS, author Wedge Greene discusses the difficulties that vendors face in determining a fair price for these services, in a market where prices are not widely published. Along the way, he mentions our Dr. Lorien Pratt in the quote above.
For many important situations - especially in an increasingly complex world - the future is not at all like the past, and so techniques that rely on past data alone can, in many cases, be deeply misleading.
Fed by operational and analytic data stores, telecom dashboards are moving into a new phase where they provide greater competitive differentiation to service providers as telcos seek to navigate more effectively through complexity.
Telecommunications service providers are challenged by deep supply chains, global competition, technology changes, increasingly demanding customers and a content explosion. They must make smart investments in the right products, at the right price, in the right bundle, launched to the right market, with the right customer touchpoints and with an optimized, leak-free workflow.
Quantellia's Lorien Pratt and Mark Zangari were chosen for a Q&A with Telecom Asia group editor Joseph Waring. In Understanding telecom complexity through visual analysis, Waring asked some tough questions about why a visual understanding of network effects is needed to make decisions that maximize revenues. Key takeaways:
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Telcos are using the same tools for complex decision making that they used twenty years ago, yet the environment in which those decisions are made is considerably more complex.
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This systems analysis has to go beyond data visualization - to allow telcos to "see" the complex interactions between handset platforms, network platforms, developers, and subscribers.
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A visual analysis exposes a number of traps for the unwary. One in particular: carriers and handset manufacturers must support their developers' business models, or else the growth potential in these systems never gets off the ground.
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One of the best way to support developers - and to dominate the platform "arms race" - is to study what functions that developers are reinventing time and again - and to offer these on the platform.
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These and other insights cannot be learned through simple tools like spreadsheets. A visual, preferably dynamic, approach is essential in these complex systems.
Quantellia sponsors Microsoft's LA Digigirlz camp. Reflecting our commitment to clear visualization and to Science, Technology, Engineering, and Mathematics (STEM) education, we supply Quantellia sunglasses to the team.
You go, Girlz!
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Coverage: |
Quantellia's Leading the way to complex business models published in Telecom Asia magazine.
Quantellia's Making Good Decisions published in Singapore's Straits Times.
Working with Zambia's SmartCare project, Quantellia builds a prototype WorldModeler application to help understand infectious disease in Africa. See this page for a screen capture. The tool was demonstrated in several locations in Africa later that month.
Quantellia publishes its first product overview video, describing decision making best practices, along with showing how a visual approach to decision making creates substantial benefits. Watch here.
Quantellia's Dr. Lorien Pratt presents Quantellia's World Modeler as an example of a Windows 7 "Lighthouse Application" on stage at Microsoft's World Partner Conference in New Orleans. Pratt shows how a company might use a decision model to determine how to reduce emissions - yet still remain profitable - when faced with a carbon tax. Pratt's presentation starts at about 31:00 in this video:
Windows 7: What You Need to Know to Get Your Products Ready
Quantellia launches Effective Decision Making in the Midst of Complexity: a LinkedIn group now with over 70 members in seven countries. This active group includes a number of leading thinkers in their respective disciplines. It explores how advances in technology, neuroscience, and other arenas can work together to create workable solutions to decision making in complex environments. Join us!
Quantellia wins an invitation to Microsoft's Windows 7 Incubation week, along with the company's "Advisor's Award" for its innovative software.
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Award Coverage: |
Quantellia's The New Science of Decision Engineering article published in Telecom Asia magazine.
Lorien Pratt presents results of the State of the Telecom Industry, 2008 study at the 8th Annual Asia-Pacific OSS/BSS and Revenue Assurance conference in Singapore.
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Quantellia.com launched
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Market validation interviews begin
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