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- November 8, 2010 Quantellia Appoints Jim Warner as Vice President of Marketing & Business Development
Former TM Forum president to lead Quantellia's global sales and marketing team
Quantellia today announced the appointment of Jim Warner as its new Vice President of Marketing
and Business Development, effective immediately. Warner will be responsible for managing Quantellia's
global business development team, helping with the next phase of the company's expansion, offering
consulting and training services, along with creating a comprehensive marketing campaign for its World
ModelerTM software, worldwide.
The former president of the TM Forum - the world's leading industry association focused on enabling
best-in-class IT for service providers in the communications, media, and cloud services markets - Warner
is an internationally respected executive. He has more than 25 years of sales, marketing, and product
management experience across technology industries. "After working with hundreds of organizations over
the years, I recently made a decision to identify the most innovative and promising company I could
find, so that I could participate in its success", said Warner. "I am delighted to join Quantellia
and feel they are poised to lead the exciting new field of Decision Engineering".
Said Quantellia CEO Mark Zangari, "Jim will help to take Quantellia to the next level, as we expand
to new opportunities worldwide. We are particularly excited about Jim because of his in-depth knowledge
of the most important needs of organizational leaders today." Jim's appointment strengthens Quantellia's
business development and strategic management team, and will help the company to achieve its goal of
assisting commercial, nonprofit, and government leaders to conquer the increasingly complex situations
in which they find themselves.
Retaining his position as president of The Westport Group - a marketing, events, and design firm based
in Alpharetta Georgia - Warner holds a BBA from the University of Georgia's Terry College of Business in
marketing and international trade.
- November 1, 2010 Quantellia releases "Conquering Complexity"
Slideshare presentation
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Quantellia CEO Mark Zangari shows how, in the face of globalization, downsizing, a data deluge, and
other factors, today's leaders are facing a new level of managing complexity
within public and private organizations. He describes a number of new management
approaches and tools that are being used today, whch leverage visual, systems
thinking about complex interdependent organizations.
As part of the presentation, Zangari discusses a number of micconceptions about the role of
data in effective governance and decision-making, along with several best
practices for conquering complex environments.
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- July 1, 2010 Quantellia and partners release CEM Control Center white paper
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This white paper describes the CEM Control Center Catalyst, launched by TM
Forum's Decision Analytics team for the first time at Management World Nice
2010. This catalyst demonstrates a new approach to product management, where
operational monitoring, data management and processing, and decision engineering
and design approaches are used to provide a comprehensive "navigational"
infrastructure to a product manager. We show how, by using this approach, the
product manager can simultaneously balance cost, revenue, and investments that
benefit customer experience KPIs to maximize outcomes of interest. We also show
how operational monitoring can be used to manage repairs to the rollout process,
as well as reconsidering decisions based in changes in key assumptions. |
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- May 9, 2010: CEM Control Center Catalyst for TM Forum's Mangement World in Nice, France, May 18-20
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Bringing a systematic approach to product management, supporting decisions about revenues, price, cost, and customer experience to maximize short-, medium-, and long-term margins and brand.
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Championed by Vodafone and a large North American service provicer, this demonstration showcases WorldModeler
as an interactive decision making tool for product management. We show how product managers can better understand
how various investements impact KPIs reflecting customer experience, how those KPIs impact the service provider's
brand, and how its brand in turn impacts customer behavior like upsell, cross-sell, and retention. By balancing
cost, price, and investment decisions, a product manager can better make-and then change as needed-a product at
launch and during deployment to adapt to changing market and competitor circumstances.
We also show how a one-size-fits-all approach to product marketing for mobile broadband
can be improved by different
bundles offered to different market segments, so as to maximize the fit of the bundle to the segment,
thereby maximizing demand and margins. Here, the segment's required and expected experience with
the service (SLAs and QoS) are used to make different decisions for different segments.
This catalyst integrates solutions from Subex, Netezza, Nokia Siemens Networks, n*Pulse, and ourselves.
Press Coverage:
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- May 1, 2010: Mark Zangari joins Quantellia as CEO; Dr. Lorien Pratt appointed CTO.
Quantellia is delighted to announce two new executive appointments.
After serving as an external advisor to Quantellia since its founding,
today Mark Zangari becomes Quantellia's Chief Executive Officer.
In addition, Dr. Lorien Pratt has been formally appointed as Chief Technology Officer.
Mr. Zangari has an extensive and multidisciplinary background in both advanced research
and commercial software product development. Formerly awarded a prestigious British
Council bursary to collaborate with leading scholars at Cambridge University, including
Steven Hawking, Roger Penrose, and Michael Redhead, Mr. Zangari's commercial software
background is no less impressive.
During the early 1990s, Mr. Zangari developed research software for improving
intuitive understanding of statistical data. In 2000, he went on to spearhead
the launch of leading network modeling vendor SPATIALinfo Inc.'s US operations,
where he held the title of CTO
Says Mr. Zangari, "Joining Quantellia fulfills a lifelong passion, and is the natural
next step in my career. I am honored to join and very excited to help take the company to
the next level, and beyond."
Mr. Zangari takes up his position at Quantellia as the company is in the midst of
developing several proofs-of-concept in telecom and other industries worldwide.
Dr. Pratt, who has been with Quantellia since 2008, will now become Chief Technical
Officer, responsible for the research and engineering direction for the company. A
former global analyst director for Stratecast (a divison of Frost & Sullivan) and a
college professor and analytics researcher, Dr. Pratt also brings a multidisciplinary career
to Quantellia. Read more about her at
our "About us" page.
- April 27, 2010: RA Coverage Model Catalyst for TM Forum's Mangement World in Nice, France, May 18-20
Bringing rigor to the revenue assurance investment process, using coverage, value,
and risk to evaluate the potential benefit of different checkpoints.
Championed by Swisscom, Portugal Telecom, China Unicom, and China Telecom, this
on-the-show-floor working demo showcases WorldModeler(tm) as an interactive decision
making tool for revenue assurance investment. We model how the extent and frequency of
existing coverage at each RA checkpoint can be used, along with the potential revenue and
cost investment of that process, to make more systematic RA decisions.
This catalyst integrates solutions from Huawei, Ericsson, cVidya, and ourselves.
Visit us at Management world at the Acropolis, Nice, France, May 18-20
Read about the Catalyst demonstration in Billing World magazine
- February, 2010: Quantellia's Dr. Lorien Pratt mentioned as "very accurate about predicting trends in software
and products and even in picking market winners" in Pipeline Magazine.
In
Value and Price in the Transition to Cloud-Based OSS/BSS, author Wedge Greene discusses the difficulties
that vendors face in determining a fair price for these services, in a market where prices are not
widely published. Along the way, he mentions our Dr. Lorien Pratt in the quote above.
Read the full article.
- January 7, 2010: Inside Revenue Management Newsletter: BI 4D: Where the Future is Not the Sum of its Pasts
For many important situations - especially in an increasingly complex world - the future is not at
all like the past, and so techniques that rely on past data alone can, in many cases, be deeply misleading.
Fed by operational and analytic data stores, telecom dashboards are
moving into a new phase where they provide greater competitive differentiation to
service providers as telcos seek to navigate more effectively through complexity.
Telecommunications service providers are challenged by deep supply chains, global competition, technology changes,
increasingly demanding customers and a content explosion. They must make smart investments in the right
products, at the right price, in the right bundle, launched to the right market, with the right customer touchpoints
and with an optimized, leak-free workflow.
Read the full article by
Quantellia's Dr. Lorien Pratt.
- January 4, 2010: Understanding telecom complexity through visual analysis
Quantellia's Lorien Pratt and Mark Zangari were chosen for a Q&A with Telecom
Asia group editor Joseph Waring. In Understanding telecom complexity through visual analysis,
Waring asked some tough questions about why a visual understanding of network effects
is needed to make decisions that maximize revenues. Key takeaways:
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Telcos are using the same tools for complex decision making that they used
twenty years ago, yet the environment in which those decisions are made is
considerably more complex.
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This systems analysis has to go beyond data visualization - to allow telcos to
"see" the complex interactions between handset platforms, network platforms,
developers, and subscribers.
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A visual analysis exposes a number of traps for the unwary. One in
particular: carriers and handset manufacturers must support their developers'
business models, or else the growth potential in these systems never gets off
the ground.
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One of the best way to support developers - and to dominate the platform "arms
race" - is to study what functions that developers are reinventing time and
again - and to offer these on the platform.
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These and other insights cannot be learned through simple tools like
spreadsheets. A visual, preferably dynamic, approach is essential in these
complex systems.
- September 2, 2009: DigiGirlz LA Sponsorship
Quantellia sponsors Microsoft's LA Digigirlz camp. Reflecting our commitment to clear visualization and to Science, Technology, Engineering, and Mathematics (STEM) education, we supply Quantellia sunglasses to the team.
You go, Girlz!
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Coverage:
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- August 10, 2009: Complex Business Models article
Quantellia's Leading the way to complex business models
published in Telecom Asia magazine.
- August 6, 2009: Good Decisions article
Quantellia's Making Good Decisions published in Singapore's Straits Times.
- August 2, 2009: Infectious Disease Decision Model
Working with Zambia's SmartCare project, Quantellia builds a prototype WorldModeler application to help understand infectious disease in Africa. See this page for a screen capture. The tool was demonstrated in several locations in Africa later that month.
- July 31, 2009: Quantellia: The Video
Quantellia publishes its first product overview video, describing decision making best practices, along with showing how a visual approach to decision making creates substantial benefits. Watch here.
- July 16, 2009: On Stage at WPC with Carbon Tax model
Quantellia's Dr. Lorien Pratt presents Quantellia's World Modeler as an example of a Windows 7 "Lighthouse Application" on stage at Microsoft's World Partner Conference in New Orleans. Pratt shows how a company might use a decision model to determine how to reduce emissions - yet still remain profitable - when faced with a carbon tax. Pratt's presentation starts at about 31:00 in this video:
Windows 7: What You Need to Know to Get Your Products Ready
- June 22, 2009: LinkedIn Group Launch
Quantellia launches Effective Decision Making in the Midst of Complexity: a LinkedIn group now with over 70 members in seven countries. This active group includes a number of leading thinkers in their respective disciplines. It explores how advances in technology, neuroscience, and other arenas can work together to create workable solutions to decision making in complex environments. Join us!
- April 10, 2009: Innovation Award
Quantellia wins an invitation to Microsoft's Windows 7 Incubation week, along with the company's "Advisor's Award" for its innovative software.
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Award Coverage:
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- September 20, 2008: Decison Engineering Article
Quantellia's The New Science of Decision Engineering article published in Telecom Asia magazine.
- May 13, 2008: Singapore Keynote
Lorien Pratt presents results of the State of the Telecom Industry, 2008 study at the 8th Annual Asia-Pacific OSS/BSS and Revenue Assurance conference in Singapore.
- January 8, 2008: Launch
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