|
News from Quantellia
May 9, 2010:
CEM Control Center Catalyst for TM Forum's Mangement World in Nice, France, May 18-20
Bringing a systematic approach to product management, supporting decisions about
revenues, price, cost, and customer
experience to maximize short-, medium-, and long-term margins and brand.
 |
|
Championed by Vodafone and a large North American service provicer, this demonstration
showcases WorldModeler
as an interactive decision making tool for product management. We show how product managers can better understand
how various investements impact KPIs reflecting customer experience, how those KPIs impact the service provider's
brand, and how its brand in turn impacts customer behavior like upsell, cross-sell, and retention. By balancing
cost, price, and investment decisions, a product manager can better make-and then change as needed-a product at
launch and during deployment to adapt to changing market and competitor circumstances.
We also show how a one-size-fits-all approach to product marketing for mobile broadband
can be improved by different
bundles offered to different market segments, so as to maximize the fit of the bundle to the segment,
thereby maximizing demand and margins. Here, the segment's required and expected experience with
the service (SLAs and QoS) are used to make different decisions for different segments.
This catalyst integrates solutions from Subex, Netezza, Nokia Siemens Networks, n*Pulse, and ourselves.
Read more about the CEM Control Center in the Inside Leadership newsletter.
Visit us at Management world at the Acropolis, Nice, France, May 18-20
May 1, 2010: Mark Zangari joins Quantellia as CEO; Dr. Lorien Pratt appointed CTO.
-
Quantellia is delighted to announce two new executive appointments.
After serving as an external advisor to Quantellia since its founding,
today Mark Zangari becomes Quantellia's Chief Executive Officer.
In addition, Dr. Lorien Pratt has been formally appointed as Chief Technology Officer.
| Mr. Zangari has an extensive and multidisciplinary background in
both advanced research and commercial software product development.
Formerly awarded a prestigious British Council bursary to collaborate
with leading scholars at Cambridge University, including Steven Hawking, Roger Penrose,
and Michael Redhead, Mr. Zangari's commercial software background is no less impressive.
During the early 1990s, Mr. Zangari developed research software for improving
intuitive understanding of statistical data. In 2000, he went on to spearhead
the launch of leading network modeling vendor SPATIALinfo Inc.'s US operations,
where he held the title of CTO |
Says Mr. Zangari, "Joining Quantellia fulfills a lifelong passion, and is the natural next step in my career. I
am honored to join and very excited to help take the company to the next level, and
beyond."
Mr. Zangari takes up his position at Quantellia as the company is in the midst of
developing several proofs-of-concept in telecom and other industries worldwide.
|
Dr. Pratt, who has been with Quantellia since 2008, will now become Chief
Technical Officer, responsible for the research and engineering direction for
the company. A former global analyst director for Stratecast, a divison of
Frost & Sullivan and a college professor and analytics researcher, Dr. Pratt
also brings a multiciplinary career to Quantellia. Read more about her at
our "About us" page.
|
 |
April 27, 2010:
RA Coverage Model Catalyst for TM Forum's Mangement World in Nice, France, May 18-20
-
Bringing rigor to the revenue assurance investment process, using coverage, value, and risk to evaluate
the potential benefit of different checkpoints.
Championed by Swisscom, Portugal Telecom, China Unicom, and China Telecom, this
on-the-show-floor working
demo showcases WorldModeler(tm)
as an interactive decision making tool for revenue assurance investment. We model how the extent and frequency of existing coverage
at each RA checkpoint can be used, along with the potential revenue and cost investment of that process, to
make more systematic RA decisions. 
This catalyst integrates solutions from Huawei, Ericsson, cVidya, and ourselves.
Visit us at Management world at the Acropolis, Nice, France, May 18-20
Read about the Catalyst demonstration in Billing World magazine
February, 2010: Quantellia's Dr. Lorien Pratt mentioned as "very accurate about predicting trends in software
and products and even in picking market winners" in Pipeline Magazine.
January 7, 2010: Inside Revenue Management Newsletter: BI 4D: Where the Future is Not the Sum of its Pasts
-
For many important situations— especially in an increasingly complex world—the future is not at
all like the past, and so techniques that rely on past data alone can, in many cases, be deeply misleading.
Fed by operational and analytic data stores, telecom dashboards are
moving into a new phase where they provide greater competitive differentiation to
service providers as telcos seek to navigate more effectively through complexity.
Telecommunications service providers are challenged by deep supply chains, global competition, technology changes,
increasingly demanding customers and a content explosion. They must make smart investments in the right
products, at the right price, in the right bundle, launched to the right market, with the right customer touchpoints
and with an optimized, leak-free workflow.
Read the full article by
Quantellia's Dr. Lorien Pratt.
January 4, 2010: Understanding telecom complexity through visual analysis
-
Quantellia's Lorien Pratt and Mark Zangari were chosen for a Q&A with Telecom
Asia group editor Joseph Waring. In Understanding telecom complexity through visual analysis,
Waring asked some tough questions about why a visual understanding of network effects
is needed to make decisions that maximize revenues. Key takeaways:
-
Telcos are using the same tools for complex decision making that they used
twenty years ago, yet the environment in which those decisions are made is
considerably more complex.
-
This systems analysis has to go beyond data visualization - to allow telcos to
"see" the complex interactions between handset platforms, network platforms,
developers, and subscribers.
-
A visual analysis exposes a number of traps for the unwary. One in
particular: carriers and handset manufacturers must support their developers'
business models, or else the growth potential in these systems never gets off
the ground.
-
One of the best way to support developers - and to dominate the platform "arms
race" - is to study what functions that developers are reinventing time and
again - and to offer these on the platform.
-
These and other insights cannot be learned through simple tools like
spreadsheets. A visual, preferably dynamic, approach is essential in these
complex systems.
September 2, 2009: DigiGirlz LA Sponsorship
-
Quantellia sponsors Microsoft's LA Digigirlz camp. Reflecting our commitment to clear visualization and to Science, Technology, Engineering, and Mathematics (STEM) education, we supply Quantellia sunglasses to the team.
You go, Girlz!
| 
| Coverage:
|
August 10, 2009: Complex Business Models article
August 6, 2009: Good Decisions article
August 2, 2009: Infectious Disease Decision Model
July 31, 2009: Quantellia: The Video
July 16, 2009: On Stage at WPC
with Carbon Tax model
June 22, 2009: LinkedIn Group Launch
-
Quantellia launches Effective Decision Making in the Midst of Complexity: a LinkedIn group now with over 70 members in seven countries. This active group includes a number of leading thinkers in their respective disciplines. It explores how advances in technology, neuroscience, and other arenas can work together to create workable solutions to decision making in complex environments. Join us!
April 10, 2009: Innovation Award
September 20, 2008: Decison Engineering Article
May 13, 2008: Singapore Keynote
January 8, 2008: Launch
|
| Copyright © 2010 Quantellia |
|
|
|
|
